What I do.

SEO (SEARCH ENGINE OPTIMISATION)

I offer customised SEO (Search Engine Optimisation) to ensure your website is rising the ranks in Google and staying at the top.

Review your current website to determine what sections are doing well, what improvements can be made, and to identify any areas that could be causing problems.

After reviewing your website, there is a need to prepare the WordPress admin for the SEO content that you will add. An SEO plugin will be added directly into your website’s WordPress admin area, thus allowing you to add in meta descriptions, titles, and meta keywords. I also tidy up your website’s URLs and permalinks, and ensure that all images follow a strict keyword-full naming convention.

I’ll set up a Google Analytics account and from there you’ll be able to monitor your website’s performance, including where your website visitors come from, whether they are using a desktop computer, tablet, or mobile device, the keywords they have used to find your website, the number of visitors your website has had, and much more.
A blog can play an important role in SEO if updated regularly. Your keyword-rich content doesn’t have to stop on your website’s pages. Having enticing blog posts that contain your keywords will constantly improve your SEO. Blog posts can be automatically added to your Facebook, Twitter, and Google Plus pages so that all of your web presences are up-to-date.
Having a professional website that your customers can trust is essential, and creating a Google Places account will only strengthen your brand. A Google Places account will also allow your website to stand out on a Google search and to show your business location on Google Maps.

Having a social media presence is vital for a website in order to stay current and provide the information that your visitors will expect. A social plugin will be added directly into your website’s WordPress admin area. This will add share and like buttons to all of the content on your website. Shared content will link back to your website and increase your website’s popularity. You’ll also be able to add links to your social accounts so that your visitors can keep up-to-date on your current news.

WEBSITE DESIGN — CREATING THE LOOK & FEEL OF YOUR WEBSITE

Simplicity is one of the golden rules of website design. The audience should have an enjoyable, positive experience when using your website. Whether their objective is reading content, watching a video or enrolling in a course, every action should be clear and concise throughout the website. My approach is to create a website that strengthens your company’s or business brand while ensuring ease of use and simplicity for your audience.

The website design process begins with sketching page layouts, wireframes, sitemaps, and menu structures on paper. Digital design concepts are then created, incorporating your company’s brand guidelines for a personalised look and feel. You will be presented with a variety of website design concepts to review. Feedback on the design ideas is important because it gives you a chance to say what you think about the design and make changes if you want to before the final sign-off. 

Once the design has been finalised, the creation of the website or custom WordPress theme can begin. The website development process starts by taking the graphical elements (colours, fonts, layout, images) defined in the design process and coding them using web industry standards (PHP, HTML5, CSS3, JS, React JS). This is typically done by first coding the home page, followed by templates for the interior pages. When the website is ready for review, you will be supplied with login details to view the website before it is launched to the public. You will also be supplied with instructions on how to update your website.

CUSTOM WORDPRESS THEME DEVELOPMENT

WordPress CMS (Content Management System)
The WordPress CMS adds a user-friendly administrative area to your website, allowing you to easily login and update the content of your website at any time. You can effortlessly make textual, graphic, or structural changes to the website in an instant without having to deal with or look at any of the complicated programming code. You will have full control over your website’s content.
Custom WordPress Theme
Custom WordPress theme creation begins with creating a unique design. This process begins with sketching page layouts, wireframes, sitemaps, and menu structures on paper. You will be presented with a variety of website design concepts to review. Feedback on the design concepts is essential to give you the opportunity to express your thoughts on the design and make alterations where desired before the final sign-off. Once the design has been finalised, the creation of the custom WordPress theme can begin. This starts by taking the graphical elements (colours, fonts, layout, images) defined in the design process and coding them using web industry standards. This is typically done by first coding the home page, followed by templates for the interior pages. When the website is ready for review, you will be supplied with login details to view the website before it is launched to the public. You will also be supplied with instructions on how to update your website.
Pre-Purchased WordPress Themes
A pre-purchased WordPress theme is perfect for websites on a tight budget or deadline. It is an out-of-the-box design and layout that is ready to integrate into the WordPress CMS straight away. WordPress handles all of the content for you (posts, pages, comments, etc.), while the theme transforms that content into a beautiful and clean layout for your audience to view. You can make small changes to the design to match your company's brand, such as changing the colors, adding a logo, and adding images, but if you want a unique, custom design, you should choose a custom Wordpress theme.
WordPress Training
With my past experience and skills on custom WordPress sites, I offer customised WordPress training to ensure you and your team can effectively manage your website through the WordPress administrative area. I am happy to teach you over the phone, via Skype, or in person at your office.

WORDPRESS BEGINNER MENTORSHIP

I offer basic WordPress mentorship skills, especially to newbies who want to learn about basic WordPress website customization. Be it a friend or a stranger,

Introduction to wordpress
If you want to learn about building a website or blog with WordPress but are not sure where to start, I will show you how to create a free website or blog using the WordPress.com platform. It’s as easy as creating a free account, picking a template, and adding in your content.
Wordpress maintenance and updating
If you have an existing Wordpress website and would like to learn how to back-up, update, and maintain your website. We’ll also go through adding new pages and posts, editing pages and posts, adding your social media links, adding new users, adding menu items, and any other features that you’d like to learn about.
Wordpress essentials
Feel comfortable updating your WordPress blog or website but want to add in some extra functionality? Linking your blog to your social media accounts, adding a photo carousel or contact form, adding an SEO (search engine optimization) plugin, and creating a newsletter sign-up are just a few of the options at your fingertips. We’ll also go through any other features that you’d like to learn about.
Advanced wordPress website development
Learning how WordPress websites are developed can aid in your understanding of website creation. This guides you through the entire process of creating a website, from setting up a local testing environment,installing WordPress, installing a pre-existing theme, creating and editing a child theme, understanding CSS, HTML, PHP, and JavaScript, adding content, and finally launching your website to the public.

WORDPRESS WEBSITE SECURITY MAINTENANCE & UPDATES

If your website is built with Wordpress, it’s crucial to keep the Wordpress version and plugins up-to-date to eliminate vulnerabilities.

WordPress version & plugin updates
If your website is built with WordPress, it’s crucial to keep the WordPress version and plugins up-to-date to eliminate vulnerabilities. This is an ongoing process as new WordPress versions are released all the time. Any vulnerability in the files can lead to a hacker attacking your website. Types of attacks vary but examples include sending SPAM emails to your clients or uploading additional pages or sections to your website advertising the hacker’s products.
WordPress Security Maintenance
Having reliable security measures in place from the start is key to ensuring that your website is not a target for hackers. As standard, i always add basic security precautions to every WordPress website, but on-going maintenance is also available.

WEBSITE DEVELOPMENT & MAINTENANCE/UPDATES

In the web development process, the graphic elements that were chosen in the design process are turned into a custom Wordpress theme by writing code.

Website Development — Building your website
The website development process starts by taking the graphical elements (colours, fonts, layout, images) defined in the design process and coding them using web industry standards (PHP, HTML5, CSS3, JS, and React Js, Next Js). This is typically done by first coding the home page, followed by templates for the interior pages. When the website is ready for review, you will be supplied with login details to view the website before it is launched to the public. You will also be supplied with instructions on how to update your website.
Cross-browser & Cross-device Testing
It’s important for your website to function correctly regardless of what browser (Firefox, Chrome, Safari, Internet Explorer) or device (iPhone, iPad, desktop computer) your audience is using. Before launch, your website will be tested on the latest versions of the major browsers and across a range of mobile devices to ensure that it looks and functions correctly. It is important to have a responsive website design so that your audience can use your website on a mobile device without having to pan, scroll, or resize the page. 

RESPONSIVE WEBSITE DESIGN — TARGETING DESKTOPS, LAPTOPS, TABLETS AND SMART PHONES

When your website has a responsive layout, it changes its size so that it looks good on any screen size or device (like an iPhone or iPad).
This ensures ease of use and a better audience experience without the need for panning, scrolling, or resizing. People will enjoy looking at your website on a mobile device much more if they don't have to zoom in to read the text or find the navigation menu.
Sales of mobile devices have already surpassed those of desktop computers and laptops. And mobile internet use has begun to overtake desktop and laptop internet use. More than a quarter of all Google searches are now taking place on mobile devices. As the number of people who use their phones to access the internet grows, so can your audience if your website has a responsive layout. 

SOCIAL MEDIA INTEGRATION

Social Media Integration.
Social media integration connects your website to your social media accounts, allowing new content that you add to your website to also be posted on Facebook, Twitter, Pinterest, etc. Visitors will also be able to share content from your website through their social media accounts. To encourage conversation, reviews, comments, and testimonials can also be integrated into your website.

Social Media Buttons
There will be social media buttons on your website that link to your Facebook, Twitter, Google Plus, LinkedIn, YouTube, Vimeo, Pinterest, and other social media accounts. Share buttons will be added to specific content on your website. For example, photos, blog articles, upcoming events and the venue’s location can all be shared through Facebook, Twitter, Pinterest, and Google Plus etc.
Social Feeds
Facebook and Twitter feeds will be added to your website, updating automatically as you add more posts. An Instagram feed will also be added, displaying all of your Instagram photos.
MailChip Newsletter Sign-Up
  Your audience will be able to sign-up for your newsletter directly through your website. Their email address will automatically be added to your MailChimp subscriber list.